Reading List
Here are some book suggestions for your business library divided into four categories of business development:
Business Vision
Ellis, Dave. (1998). “Creating Your Future: Five Steps to the Life of Your Dreams”. Boston: Houghton Mifflin.
A motivational roadmap for getting the most out of life. Invites readers to visualize and live a more meaningful and deeply fulfilling life. Purchase this book online at Amazon.com
Celente, Gerald. (1998). “Trends 2000: How to Prepare for and Profit from the Changes of the 21st Century”. New York: Warner Books.
Details major trends in important areas to help readers make sound, profitable business, career, and personal decisions. Celente looks at the field of health care and personal-growth from an unorthodox viewpoint. Purchase this book online at Amazon.com
Entreprenuerial Mindset
Gerber, Michael. (1995). “The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It”. New York: HarperBusiness.
Required reading for anyone thinking about starting a business or for those who have already taken that fateful step. Outlines an accessible and organized plan, so that daily details are scripted, freeing the entrepreneur’s mind to build the long-term success of the business. Purchase this book online at Amazon.com
Lonier, Terri. (1998). “Working Solo Sourcebook: Essential Resources for Independent Entrepreneurs” (2nd ed.). New York: John Wiley & Sons, Inc.
An annotated listing of 1,200 resources on running one’s own business, alphabetized from advertising to women-owned businesses. Brief, to-the-point notes and advice about techniques and new avenues to try. Purchase this book online at Amazon.com
Generating Referrals
Ackley, Dana. (1997) “Breaking Free of Managed Care : A Step-By-Step Guide to Regaining Control of Your Practice (Clinician’s Toolbox)”. New York: Guilford Press.
A solid approach to finding finding private pay clients, including a detailed plan for developing organizational consulting contracts. Purchase this book online at Amazon.com
Beckwith, Harry. (1997). “Selling the Invisible: A Field Guide to Modern Marketing”. New York: Warner Books.
Beckwith explains that what moves consumers today are not product features, but relationships. This short book shows how to market your service business by focusing on building business relationships as well as using sales techniques. Purchase this book online at Amazon.com
Edwards, Paul and Sarah and Douglas, Laura. (1998). “Getting Business to Come to You”. New York: Tarcher/Putnam
A terrific book about attraction marketing, the difference between push and pull marketing. Get the second addition, a 700-page guide with an abundance of ideas, tips, and good suggestions. Purchase this book online at Amazon.com
Profitability
Stern, Linda. (1997). “Money-Smart Secrets for the Self-Employed”. New York: Random House.
Helpful resource that outlines a series of logical, easy-to-apply techniques addressing all of the major economic issues faced by a solo enterprise today–including taxes, expenses, and recordkeeping. Purchase this book online at Amazon.com
Bernstein, Barton & Thomas Hartsell. (1998). “The Portable Lawyer for Mental Health Professionals: An A-Z Guide to Protecting Your Clients, Your Practice, and Yourself”. New York: John Wiley & Sons, Inc.
Organized alphabetically, an A-to-Z guide that provides clear and concise answers to legal questions, including recordkeeping, confidentiality, malpractice, and client/therapist relationships. Purchase this book online at Amazon.com
Whitmyer, Claude and Sali Rasberry. (1994). “Running a One-Person Business”. (revised edition) Berkeley: Ten-Speed Press.
Addresses the concerns of the very small organization. Standard business topics such as bookkeeping, marketing, and finance are discussed with the needs of the sole proprietor in mind. Purchase this book online at Amazon.com










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